There are a thousand reasons why you may feel like building an online course surrounding your expertise isn’t the right fit. However, you might be surprised at how many industries can benefit! Whether you have a unique project and are looking to gain traction, want to engage with and expand your audience into a loyal following, or are seeking to share your knowledge in an impactful way, building an online course is a step in the right direction.
If you’re still on the fence, here are our favourite reasons to just say, “yes!” and create the online course your audience is looking for.
The Benefits Of Online Courses:
1. It helps establish expertise, trustworthiness, and authority in your industry.
Regardless of whether people take the course or not, simply having one available establishes more credibility, authority, and expertise in your area. Who would you trust more, a blogger with a bunch of posts or a professional site with educational tools ready to go?
2. You can receive diversified and (almost) passive income!
Online courses allow you to create a new revenue source beyond your primary product. Once the initial investment is complete, you can consider it passive income with the exception of marketing efforts, fine-tuning, ongoing hosting, and additional courses (all of which we can help you with). In short, you can monetize your experience!
3. You can start while your audience is small.
With a one-time purchase or subscription model, you can start making money with your online course, even if your audience is small. You’ve tapped into exactly what your followers want and need. When you provide it and market it correctly, they’ll bite, allowing you to make sales without having to establish a huge audience first.
4. You can repurpose existing content.
The biggest rule for anyone creating anything, be it marketing materials, blog posts, books, or other types of content, is to reduce, recycle, and reuse. Creating an engaging online course leverages your expertise and existing knowledge, turning it into a profitable and educational resource. It is an exceptional value-add for your audience or community that allows you to repurpose content you’ve already produced (and love!).
5. It helps you further solidify a keen and loyal audience or community.
When you create an online course, you can grow your audience base with ease. Think back to your graduating class. How loyal are you to your school? Chances are, when your customers have invested in and completed your class, they’ll feel a sense of achievement and loyalty to your brand. Not only will they recommend your courses to others, they’ll come back for more as your options grow.
6. Once you have the format nailed, you can easily scale an online course.
You have the opportunity to see what works and build from there. As you perfect your course formula and create more information, you simply build another incredible course. With a loyal fan base, you know you’ll be able to continue to monetize your expertise while also capturing new audiences as your content evolves.
7. It is easy to start!
While you may feel like you don’t know how to create an online course, at Pathwise Solutions, we do—and that’s where our partnership is formed. We bridge the gap between your knowledge and skills, working with you step by step to create an instructionally sound and engaging course. Together, we will transform your experience and knowledge into a wealth of information and value that you can share with others.
Better yet, you’ll not only design and create an online course, but we also have the skills, expertise, and connections to host, market, and successfully execute your vision from start to finish. With a suite of award-winning graphic designers, marketing specialists, and more, you’ll enjoy a collaborative, creative experience that brings your ideas to life with ease.
Once you’re ready to fly on your own, you’ll own your course content and everything we’ve created together, 100%.
At Pathwise Solutions, we aren’t just a content host or complicated platform; we’re your partner throughout the entire process from ideation to marketing and long-term success. We’re in this together!
It all starts with a single (free) call, during which we will find alignment between your business, vision, and bottom line. Ready to see if it’s a fit and experience the benefits of online courses for your brand?
